Paid advertising is one of the fastest ways to reach your ideal audience—both locally and globally. Our agency helps you tap into powerful ad platforms like Google Ads, Meta (Facebook/Instagram), and more to deliver measurable results.
What is PPC?
Pay-per-click (PPC) advertising means you only pay when someone clicks on your ad—bringing them directly to your website. It’s a smart, performance-driven way to generate leads, drive traffic, and boost revenue.
Our experienced team builds strategic ad campaigns using real data and proven techniques. From keyword research to creative design, we handle it all—ensuring every click has the potential to convert into a sale.
Your success relies on more than just clicks—it depends on strategy, relevance, and smart ad spend. Our PPC advertising services are built to turn targeted keywords into meaningful traffic that leads to sales.
We design and manage display and banner ads that appear in front of the right audience at the right time. Whether it’s through Google Ads or other paid platforms, we ensure your ads are seen by people actively searching for what you offer.
By continuously monitoring performance and protecting against click fraud, we make sure your budget is used efficiently. With our expert guidance, you get the most from every pound spent—maximising reach, minimising waste, and driving profitability.
Online marketing goes far beyond desktop browsers. With smartphones, tablets, and social media platforms, your business has more opportunities than ever to connect with customers locally and globally.
Our team will help you harness these channels through expertly managed PPC campaigns that drive high-quality traffic and elevate your search rankings.
Whether you’re just getting started or looking to improve performance, we offer a free consultation to assess your current strategy and identify areas for growth. Let us help you build a strong, visible presence that sets you apart from the competition.
There are two main types of PPC advertising models:
flat-rate and bid-based.
With flat-rate PPC, you agree to pay a fixed amount per click with the publisher—offering predictable costs and straightforward budgeting.
Bid-based PPC, on the other hand, works like an auction. You bid for ad placement, and the amount you pay is influenced by competition and keyword relevance. These auctions are triggered when users search for keywords related to your ads on search engines.
Choosing the right model is crucial. At Jafzon Marketing, PPC is second nature to us. Our team understands how to navigate and optimise both models to deliver the traffic—and results—your business needs to grow.